Press release
Milestone for domestic cheer sport: International Cheer Masters 2026 with competition sponsor for the first time
With RegioMarktplatz GmbH, Cheersport Austria presents its first official competition sponsor for its biggest event – the “International Cheer Masters 2026 powered by RegioMarktplatz,” which will take place from March 21 to 22, 2026, at the Multiversum Schwechat. In addition to new impetus for visibility, the partnership also brings real added value to the cheer sport family.
When the national and international cheer sport elite gather at Multiversum Schwechat on March 21 and 22, 2026, a new chapter in the success story of the International Cheer Masters (ICM) will begin. For the first time, an official competition sponsor has been secured for the largest domestic cheer sport event: RegioMarktplatz GmbH, which has set itself the task of connecting regional producers and accommodation providers for the benefit of guests, will be the namesake of the “International Cheer Masters 2026 powered by RegioMarktplatz.”
Synergies and visibility
“This partnership is a real milestone for our association and for Austrian cheerleading as a whole,” emphasizes Cheersport Austria President Julia Harrer. “With RegioMarktplatz, we have an innovative partner at our side who not only provides financial support but also shares our values of community, commitment, and sustainable development. Together, we want to take the International Cheer Masters to the next level.”
For RegioMarktplatz Managing Director Konstantin Kühn, the cooperation is first and foremost a matter close to his heart. The 42-year-old has been closely connected to the sport for many years through his daughter, who is an athlete herself. “It's impressive to see how much passion, time, and enthusiasm athletes and coaches invest in this sport. We are delighted to be able to help shape this journey as a strong partner from now on.”
The aim of the sponsorship is also to create synergies and increase visibility on several levels. “We want to bring cheerleading more into the public eye and at the same time enable our partner companies to gain more presence in the sports community,” says Kühn, who is also the honorary president of Premiumdancers. The commitment is linked to the new “Holiday Vibes Austria” campaign, which is to be rolled out further in the course of the International Cheer Masters.
“Goodie” for the cheerleading family
A central element of the partnership is a large raffle on the ICM event days at the Multiversum: “All fans in the hall will have the chance to win one of 32 vouchers from our partner establishments for overnight stays or day spa visits with a total value of around €9,000,” announced Kühn. But RegioMarktplatz has not forgotten those who are not so lucky on these days.
Using a QR code, which will be part of an extensive on-site advertising campaign, all members of the cheer sport family can book discounted offers at RegioMarktplatz partner companies and also purchase their raffle ticket online. This makes the partnership a real added value for the entire community.
The ICM will be accompanied on both sides and comprehensively on social media in order to further grow both cheer sport and the “Holiday Vibes Austria” campaign. In the future, clubs could also be presented on the Holiday.Vibes.Austria channel to provide insights and tap into new target groups.
“Strong sign for the future”
“We expect this partnership to make the International Cheer Masters even more attractive – for clubs from Austria and abroad as well as for our partner organizations,” says Kühn. “A successful collaboration can be the basis for investing even more in this special event in the future.”
For Cheersport Austria, one thing is certain: the International Cheer Masters 2026 powered by RegioMarktplatz mark an important step in the professionalization and further development of the sport in Austria. “Our goal is to offer athletes the best possible stage and to strengthen cheerleading in the long term. With this partnership, we are sending a strong signal for the future,” says Harrer.
About RegioMarktplatz
RegioMarktplatz GmbH has set itself the task of connecting regional producers and hosts. Guests staying in self-catering accommodation should find a fridge filled with regional products upon arrival, allowing them to enjoy not only comfort but also support local businesses. The start-up is currently in a pilot phase and, if successful, plans to launch on a large scale next year. RegioMarktplatz sees itself as a platform for a sustainable, appreciative economy in which producers, hosts, and partners grow together and regional value creation is strengthened.
For press enquiries and further information: info@regiomarktplatz.at